Using Video For Business
Video can be a powerful and dynamic part of your overall marketing and training strategy. There are numerous reasons for integrating video technology into your business development strategies.
You have complete control over your image and message. You can use video to project a particular image to various demographic groups.
Your potential clients can watch your video at their own pace, wherever and whenever they want. Your video is like a silent salesman, patiently awaiting a time and place that's convenient for your prospects.
Companies use video to offer standardized training for their employees. Your video will present the same information the same way, every time.
Why send a sales rep when you can send a DVD. Or better yet, if the file is small enough, email it across town or across the globe. Video is a cost-effective way to communicate with and demonstrate products to prospective customers.
Your video will set you apart from competitors who have no video. Market studies have shown that people love video and are will watch a DVD or click on a video on a web page and watch it in its entirety - out of curiosity, if nothing else.
- 20% of what they see
- 45% of what they see and hear
- 75% of what they see, hear, and do
Video will show your product or service in action. A professionally produced video will engage and hold the viewer's attention better than any other medium. Today's "visually literate" society gets most of its information from television and the internet. A Wharton School of Business study showed that video speeds up buying decisions by 72%.
With video, you have complete control of your message. Viewers are presented just the information you want, in the exact order you want.
Using video to promote your products or services will give your company a competitive edge.
Video tells your story to your customer. It brings them inside your facility, it trains them how to work equipment, and allows them to see the entire production process, including the quality of materials and workmanship that goes into your company's products.
And when people see your video, they get a sense of your organization. It creates a comfort level.
See why companies who compare quality and service, trust Star Video Digital Productions to assist in the production of their sales, marketing, and training materials.
Contact us today for a free, no-obligation one-hour strategy session.